DataJungle to launch new face

Ottawa-based DataJungle Software Inc. is re-branding seven years after opening shop, changing its corporate name and business model for its Matrix dashboarding solution.
With unimpressive sales and slow market penetration since the company was established by former Cognos men Robert Poole and Denes Bartakovich in 2000, DataJungle says it is rethinking its technology’s value proposition, business plan and future.” The company’s Matrix software works in conjunction with traditional business intelligence platforms such as those made by Microsoft and Cognos, allowing users to extract and analyze information taken from those programs, among other features. Under the direction of a new executive team – July-hire CEO David Morris, an investment banker, and the more-recently appointed CTO, chief marketing officer and EVP of global field operations, the company plans to offer Matrix as an “on-demand,” web-hosted software, rather than through the old, traditional licensing model. DataJungle will also be launching its new corporate name and identity package within a month or two. Mr. Morris notes that the business intelligence market is expected to grow to $16 billion within four years, during which time the on-demand or software-as-a-service market is estimated to exceed $19.3 billion.

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