IDC upgrading system for major CBS affiliate

International Datacasting Corp. is selected by CBS-Westwood One to overhaul the major-market broadcaster’s network. The satellite services company’s SuperFlex Pro Audio platform will allow Westwood, one of the largest sports radio networks in the US, to insert region-specific advertisements during live sporting events, combine various radio services into a single network, and deliver content to all digital media, including broadcast automatino systems and cellphone providers. “This will be one of the most advanced radio networks in the world and a major step towards the convergence that industry experts have been heralding,” says IDC chief executive Ron Clifton.

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