The Canadian Facebook experienceSaunders-45X64.JPG
Posted by Alec Saunders

I was really quite surprised two weeks ago at VON to find myself in a room full of Facebook skeptics. These folks were no luddites either. They were "la creme" of the technology industry. The vast majority of them, however, expressed disbelief at the value of Facebook in a business setting, and concern over privacy. Fast forward to today, where I've received email from John Reid, President of CataAlliance, the Canadian Technology Association. In it John writes: "We have a team integrating "conversational networks" such as Facebook, Plaxo and LinkedIn, into the CATA B2B Platform as part of expanding our business networking and outreach capabilities. Some of the largest work networks on Facebook now include: Ernst & Young, Johnson & Johnson, Morgan Stanley, British Telecommunications, Sun Microsystems, PriceWaterhouseCoopers, Shell Oil, Bank One, and National Health Service. One of our selection criteria for choosing third party Networks is Privacy. Note that Facebook leads the industry in giving people tools to control the information they share and with whom they choose to share it. Facebook is TrustE certified." He then goes on to encourage CATA members to join the CATAAlliance Facebook group. What a dramatic difference from my experience in Boston a few weeks ago. Why? Read more of Alec's blog here.

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