Web video killed the TV star
Posted by Peter Childs

With apologies to Buggles - whose 1979 hit remembers the golden era of radio while celebrating the unrelenting force of technology to re-shape media. It's TV's turn now. Web & Social video are set to reshape both media. Locally stealth start-ups Overlay.tv and FaveQuest are playing in this area, as are local content producers like RaceDV. What's happening locally is echoed elsewhere with video producers and aggregators/sharing sites opening daily it seems. Each of them focused at different areas of the video sharing stack. As everyone who's looked at this area knows, viewership is exploding and with it ad revenue, and influence. In fact some commentators believe that the web will overtake TV as the major source of ad spend. For that to happen the web has to attract brand and product positioning advertising — not just transactional advertising. Click here to read more of Peter's blog.