Deal with Saudi bank

dna13.JPGOttawa-based dna13 secures a media-monitoring services contract with Saudi Arabia’s National Commercial Bank, which is using dnaEnterprise software to manage, monitor and measure media outreach and reputation. National Commercial is one of Saudia Arabia’s leading banks and, opened in 1953, its first. It will use dna13’s stakeholder management software to monitor news feeds licensed from Media Watch Middle East, dna13’s latest media partner, which has access to more than 1.4 million archived news items and monitors news from 27 countries throughout the Middle East, Africa and the Indian subcontinent. dnaEnterprise integrates communications processes, including media monitoring and analysis, to manage global media campaigns, issues and brands.

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