Embotics,

a virtual machine (VM) lifecycle management company, makes three new appointments: Eric Courville (pictured) is named VP of sales and business development, while Dr. James Serack and Ron Nordin are both appointed to the company’s advisory board council.
Eric has over 17 years of experience in sales, management and business development within the enterprise software and hardware sector. Previously, he served as PlateSpin’s VP of global alliances. Prior to PlateSpin, he held management positions with MediSolution, Platform Computing Eric%20Courville.JPGand Silicon Graphics.
James is the director of architecture and innovation for the Americas at Computer Sciences Corporation. He is also chair of the advisory board of western engineering at the University of Western Ontario, and is a member of the executive steering committee of the American Nursing Time and Motion Research Project.
With over 20 years of executive-level experience in the software industry, Ron serves as an advisor and board member to early-stage technology companies. Most recently, he was a senior partner at Atlas Venture in Boston, where he invested in a number of software and internet companies including eRoom Technologies, which was acquired by Documentum in 2000 in one of the largest private software transactions of the year. Prior to Atlas, he was president and CEO of SQA Inc., a venture-backed enterprise software company he took from a startup to a dominant player in the software quality assurance sector. Under his leadership, SQA had a successful IPO before being acquired by Rational Software, which in turn was bought by IBM. Ron began his career at Cognos where, as SVP, he served on the executive team that led the company from a startup to its IPO and to it becoming one of major players in the software industry.

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