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Facebook's beacon for advertisersChilds-48X68.jpg
Posted by Peter Childs

Yesterday FaceBook announced Beacon – an ad widget for eCommerce sites that asks the purchaser if they want the purchase in their FaceBook feed. One click and you've promoted the site and product while linking it to the reputation of the purchaser. What's slick about this is it removes the last shred of doubt that content is needed to deliver advertising. As Google has shown with search and FaceBook hopes work for Beacon - Context works just fine. Of course that's obvious – except to media companies that systematically under invest in IT and technology innovation. It's not as if they have to develop the services themselves – they can do what most of them do for content – which is typically buy and distribute – not make. Read more of Peter's blog here.

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