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Posted by Alec Saunders

It's friday, the day I dump my junk mail box and have a chuckle at the latest Nigerian money laundering scams, and the artfully constructed emails exhorting me to take action to "have the beautiful breasts you've always dreamed of". I'm not sure which of these is these is the most laughable. Perhaps this morning it's the newly formed Blog Council that's burning up the charts on TechMeme, rather than something in my inbox. To recap: a bunch of really big companies have announced that they have this new, exclusive club, where they can all meet in private (out of the sight of bloggers presumably) to discuss their blogging strategies. Big name brands, like GM and Coke are part of the inaugural group. No little guys allowed. Why is this happening now? One word: desperation. Earlier this week I spoke at the Canadian Institute Social Media conference in Toronto and showed this slide: Click here to see the slide and read more of Alec's blog.

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