OCRIRadio’s current podcast features an interview with technology marketing expert and best-selling author Geoffrey Moore, who says that global warming is no longer a cause but a market – “the largest market in the history of the planet.” He also addresses future of investment and R&D opportunities in technology, and offers sage marketing advice useful to any entrepreneurial technology company. Moore’s insights draw on his experience as a venture partner with Silicon Valley’s Mohr Davidow Ventures, as well as research for his books, Crossing the Chasm, Inside the Tornado, The Gorilla Game, Living on the Fault Line and, his most recent, Dealing with Darwin. The program also includes a talk with Peter Fillmore, VP of marketing for Ottawa digital entertainment company Avoca Semiconductor Inc. A link to the OCRIRadio podcast can be found at ocri.ca.