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Maintaining your personal brand onlineSnook-45X64.jpg
Posted by Jonathan Snook

This seems like a really subtle thing but it's something that I've tried to do and that is establish a personal brand and maintain it throughout all of my online activities. Maintaining a personal brand using your own name or alias can actually be easier than maintaining a corporate brand, especially when it comes to social networks or blog comments. Using a company name within blog comments or setting up Facebook groups for a company often has that "spammy" feel to it. You look like your trolling for links instead of being an unbiased contributor to the conversation. I've been lucky in that my last name, Snook, is relatively unique and memorable. Ironically, as a teenager and with my desire to fit in with the crowd, I didn't want that uniqueness. I even thought changing my last name might be an option. Luckily, I didn't make that mistake and have finally in recent times come to embrace the name. I've been slowly expanding on that to the point where people just call me "Snook" (or Snookums, affectionately). And that's a good place to be. Here's a quick list of things you can do to help maintain your personal brand online: Use your real name, especially if unique. Click here to read more of Snook's blog.

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