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Building a competitive advantageGraham-45X64.jpg
Posted by Ian Graham

In building any business you want to think about how to develop your competitive advantage. Many businesses particularly knowledge based tend to use technology as the key differentiator. Basically when you are building your business you will want to think of how to raise the bar and make it more challenging for competitors to enter the market. If you are building a business where there are no barriers to entry or few low effort barriers to entry then you may want to think about how defensible your business idea is and how you will be able to create a sustainable business in the face of competition. There are a few key competitive advantage builders that anyone can apply to any business. Here is my short list of ways to build competitive advantage.
Hard work
Relationships
Intelligence
I will dedicate a post to each of these topics over the next week or two.

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