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Neuro-Design: Where brain science and product design meetBrisebois-45X64.jpg
Posted by Mitch Brisebois

In his terrific blog NeuroMarketing, Roger Dooley talks about how an understanding of neuroscience can help marketers. Such knowledge can also help product and user interface designers as well. One concept involves how mirrors can alter human behavior. By showing people what they look like will affect what they do. One study looked at kids' behavior when they were offered candy. They were shown a big bowl and told to take just one - then left alone. 34% of the kids took more than one candy. When a mirror was placed behind the bowl so that kids saw their reflection - only 9% disobeyed the instructions. So are we going to put mirrors in software? Not literally. But by evolving the level of personalization in software, the user is able to morph the product so that it better suits / reflects them. Click here to read more of Mitch's blog.

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