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Cute kitten approach to businessIsfan-45X64.JPG
Posted by Allan Isfan

With all the talk of financial meltdown, it is easy for entrepreneurs to panic. Here is my advice inspired by the addition of a kitten to our family:
1) Find paying customers ASAP
This is not the time to worry about ramping users while putting yourself in the hole for the sake of demonstrating traction. This is a bad time to look for investors and acquisition valuations aren't going to be very high so forget about trying to impress others. It is time to focus on revenue, plain and simple. That has led me to prune the list a potential clients to those that can pay and are highly motivated.
2) Cut overhead to the bone
We gave up on office space last spring and any and all frills. Anything that doesn't get us paying customers is simply not pursued. Everyone continues to work for sweat equity, we're partnering with a local university to get students to work with us while getting paid through a University program. Essentially, we're building this company on less than a shoestring and we're still getting traction! Click here to read more of Allan's blog.

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