Funding follows deal

Fresh from wrapping up a key deal with a major PR firm, dna13, a supplier of brand and dna13.JPGcommunications management software, secures $2.8 million in second-round funding. The company says it will use the money, which comes from previous investors Propulsion Ventures of Montreal and Ottawa’s Celtic House, to build the infrastructure it needs to go after new business. dna13 closed its first round of financing a year and a half ago, a $5-million investment which allowed it to triple employees to an unspecified number in the double digits, according to dna13. The new investment comes just days after dna13 locks up a deal with New York PR firm Edelman, whose 3,200 employees in 26 countries will use dna13’s platform to track and manage media reporting for its clients, and help their public relations departments organize communications records, journalistic contacts and editorial calendars.

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