dna13 scoops a major deal for its brand management software from public relations powerhouse Edelman. The New-York firm’s 3,200 employees in 26 countries will now use dna13's enterprise PR platform to track and manage media reporting for its clients, and help their PR departments organize communications records, journalistic contacts and editorial calendars. dna13’s more than 100 customers include RBC, John Hancock Insurance and Starbucks.