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12 ways to reinvent social media for enterpriseBrisebois-45X64.jpg
Posted by Mitch Brisebois

Most social network platforms are basically Facebook clones. Deploying them into enterprise would make them stick out like cheap Nevada bordellos. So why hasn't someone developed a platform designed specifically for enterprise?
What's wrong with them?
They're designed for a large user base with high variants of interests. Users group themselves organically - either as friends, or members of common interest. The two main feature of SoNet platforms are NOT very important within a company:
1. Emphasis on user profiles (some are living diaries, some are Sybil-like multiple personality profiles)
2. Relationship management / friending (you're either a company or group member)
So what's required for a true enterprise platform?
1. Reduce the emphasis on personal profiles.
2. Be able to turn off the "friends" linking - this is really annoying in a group environment. For a 500 employee small enterprise, how many "accepts" would you need so that everyone is friends with each other? 500 factorial??
3. Introduce Work Groups - simple easy to create. Assign membership and duration. Click here to read more of Mitch's post.

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