Gartner nods to dna13

dna13-logo86X86.JPGOTTAWA — A major international research organization has given a nod to dna13 as a "Cool Vendor" of CRM marketing and analytics software. According to Gartner Research, dna13's system for "reputation management" is the kind of solution that can help companies differentiate themselves from their competitors. The dnaEnterprise and dnaMonitor platforms help to build a brand. The dnaEnterprise analytics module can improve communication efficiencies and gain insight from news coverage in order to monitor and manage brand reputation. Gartner's "Cool Vendor" list is designed to highlight interesting, new and innovative vendors, products and services.

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