Developing for the iPhone: tips, tricks and traps

Saunders-45X64.JPGPosted by Alec Saunders
In August of 2008, iotum decided to develop and bring to market a mobile conference calling application — Calliflower, for the iPhone.
We ultimately released that in January of this year. Those of you who have tried the application will know that it’s a great tool for managing conversations that occur in conference calls. Unfortunately, it’s not available for download right now due to a licensing matter, but more on that later.
So how did we get there? It wasn’t easy. We skinned our knees, and bruised our shins on a number of easily avoided pitfalls throughout this process.
The idea of a mobile version of Calliflower was something we had been discussing for many months. At our team meeting on August 11, 2008, however, we started to dig a little into what that experience might be. I catalyzed a discussion by passing around a document describing my thoughts on how you might adapt our web based Calliflower experience to iPhone, and over the next few days we looked at the opportunity cost of one platform versus another, the experience itself, and the issues associated with getting the application constructed.
The two big areas of discussion, naturally, were around opportunity cost, and platform.
1. How we were going to get something like this built, and meet our other business goals? We’re a small team, and we had already committed to releasing a premium version of Calliflower for November. At the same time, the opportunity to launch a new mobile application had presented itself in the form of an event called Under the Radar – Mobile.
2. Was the iPhone the right platform, or should we be considering BlackBerry, Nokia, Windows Mobile platforms, or other smartphones?
We believed that, just as every other experience in the telecom world was going mobile, so would conference calls. And we were also very excited by the opportunities represented by Apples App Store, and the clear momentum that iPhone had in the market place. At the same, among business users, BlackBerry was a strong favorite. Click here to read more of Alec's post.

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