ThinData wins contract with CMA

TORONTO – Email marketer ThinData Inc. is awarded a contract by the Canadian Marketing Association (CMA) to provide email strategy and ThinData-cropped.gifcreative design for the industry group’s email marketing programs. ThinData, a subsidiary of Canadian publishing giant Transcontinental, says it will direct policy for all CMA’s email communications, including breaking news, and notification of courses and events, to simplify the association’s email process and enhance the value emails for its members. “We’ve always been strong advocates and members of CMA because it is essential to the growth and development of the marketing profession. We’re very pleased that CMA chose ThinData to provide them with the strategy, creative and technology to strengthen relationships within the marketing community through email,” says Chris Carder, president of ThinData. “CMA is an association that understands the power of email and is committed to using it successfully.

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