TORONTO – Intertainment Media Inc. engages fellow TO firm Highway Entertainment to represent its subsidiary, social media application maker itiBiti Systems Inc., to all clients of NY-based media communications stalwart Omnicom Media Group (OMG). Intertainment says that it will work with Highway to create new itiBiti-based brands for OMG clients, and work with OMG companies to increase revenues through advertising and promotions on existing itiBiti brand platforms. “itiBiti continues to prove itself a truly unique, viable program for today's changing social media landscape,” says David Lucatch, CEO of Intertainment and itiBiti. “This agreement with Highway Entertainment provides access to an unprecedented range of clients and advertising opportunities globally.”