Download SCAN's Media kit - PDF format
When you knock on the door or you make a cold call and they know who
you are, that’s the best.
When you want a partner. When you want
to sell something. When you want investment. When you want to hire
someone. You don’t want to contend with, “Never heard of you.”
One way to spread the good word is to advertise. There are
other ways. Networking is good, joining associations, public relations,
meetings, giving speeches, sponsoring golf tournaments, sales calls.
But if you value your time, advertising is still the most cost
effective way of establishing brand recognition. Brand recognition is
adspeak for getting people to know who you are before you make that
cold call or knock on the door.
With lower rates, and a much more focussed
readership than other publications, SCAN is far and away the best buy if you want to reach the
advanced technology community in Ontario.
And by the way, an advertisement in SCAN entitles
you to most favoured pricing for ad placements on the SCANsite.
So come aboard. You have nothing to lose but anonymity.
For rates and information on how to place an ad please get in touch.
SCAN delivers 10,000
copies to more than 800 corporations in Ontario’s advanced technology
sector.
Copies are provided free of charge to high technology organizations
and suppliers of goods, services and staffing to these high tech firms.
Copies of the monthly newspaper are delivered by courier to the attention
of a specific individual in the requesting firm. The number of copies
per location typically includes one copy for each three employees, plus
sufficient copies to provide to visitors and to partners, clients and
prospective employees.
SCAN has an estimated pass along of 3.1 (based on an independent
readership survey by Compas of SCAN's predecessor publication).
Copies are sent to qualified high tech business locations such as:
- Telecom and information technology developers and providers
- Life sciences
- Aerospace
- Multimedia
- Automation
- Agritech
- Alternative energy
- Advanced materials
- Test & measurement
- Photonics
- Nanotech
- Wireless
- MIS departments and divisions within organizations
Copies of SCAN are also provided each month to:
- 117 senior federal executives in tech areas (list compiled by Industry Canada)
- 308 Members of Parliament
- High technology industry association meetings and networking events.
- Federal government R&D agencies and scientific/MIS branches within departments.
- Public locations frequented by knowledge workers, including 17 local libraries, computer retail outlets and some key hotels in technology-intensive areas.
- Computer science, management, technology marketing and engineering faculties at Ottawa U., Carleton U., Cité Collegiale and Algonquin College, and selected technology-focused high schools and private training organizations.
Copies are also sent to key providers of business services and products to advanced technology firms such as:
- Financing
- Legal
- Accounting
- Staffing services
- Wealth management
- Marketing
- Insurance
